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Trendit ja katsaukset
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A Nielsen report - Healthy Eating Trends
Around the World
More than half (53%) of consumers around the world say they are
overweight—up from 50 percent three years ago.
New findings from a Nielsen survey of more than 25,000 online
respondents from 56 countries around the world reveal how
consumers are battling the bulge and how food producers and
marketers can help fight the good fight against obesity. |
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A Global Nielsen report - Q3 2011
Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to third quarter global online consumer confidence findings from Nielsen. |
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Shopping & Saving
Strategies
Around the World
Nielsen's new report reveals that consumers around the world continue broad efforts to save
money when shopping for consumer-packaged goods, but while
low prices are important, getting a good value for the money
takes priority.
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Sustainable Efforts & Environmental Concerns
Concern about climate change/global warming among online consumers around the world took a back-seat to other environmental issues such as air and water pollution, water shortages, packaging waste and use of pesticides, according to Nielsen’s 2011 Global Online Environment & Sustainability Survey of more than 25,000 Internet respondents in 51 countries. |
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A Global Nielsen report - Q2 2011
Global online confidence declined to its lowest level in six quarters to 89 as economic recovery hit a stumbling block and recessionary jitters again reverberated around the world, according to Nielsen’s quarterly Global Online Consumer Confidence Survey. |
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Women of Tomorrow: A Study of Women Around the World
Women across the world are expanding beyond traditional roles to influence decisions in the home, in business and in politics, creating a massive opportunity for marketers to better connect with them. |
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A Global Nielsen report - Q1 2011
Global online consumer confidence rose two points in the first quarter of this year to an index of 92 driven by record confidence gains in the Middle East/Africa following social and political unrest in the region and strong-performing Asia Pacific economies, according to an online study released today by The Nielsen Company (NYSE:NLSN). |
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The Global Impact of an Aging World - February 2011
Population aging is not a short-term trend or even a medium-term one. As most countries will continue to age well into the second half of the 21st century, population aging is a permanent trend and marketers will need new models to reach aging consumers. |
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A Global Nielsen Consumer report - Q4 2010
Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen Global Consumer Confidence Index, which tracks consumer confidence, major concerns and spending intentions among online consumers. |
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Mobile Youth Around the World - December 2010
Nielsen’s new report reveals that most young people with mobile phones chose their own device. In fact, across all the countries surveyed, only 16 percent of young people reported that their parents selected their mobile phone. Price was the most common consideration among youth in selecting a mobile phone, though that is true among other age groups, too |
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A Global Nielsen Consumer report - Q3 2010
After an upbeat start to the year with two consecutive quarters
of increases in optimism, global consumer confidence fell three
points in September to an Index of 90 as consumers’ hopes for
a full economic recovery this year fades in most parts of the
world, according to the latest edition of the Nielsen Global
Consumer Confidence Index.
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A Global Nielsen Consumer report: How people watch - The Global State of Video Consumption
Video consumption across multiple platforms is now a global phenomenon. Consumers in all regions are proving their insatiable appetite for video information and entertainment – thus far adding screens to their media mix, not replacing them. To get a better sense for how the world is watching video, today, Nielsen recently completed a survey of more than 27,000 online consumers in 55 countries. |
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A Global Nielsen Consumer report - July 2010
Global consumer confidence cautiously edged up one index point to 93 in the second quarter as confidence increases in booming Asian markets were offset by European consumers’ growing concerns of an escalating debt crisis, which battered confidence levels in Spain, Italy and France, according to the latest edition of the Nielsen Global Consumer Confidence Index. |
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A Global Nielsen Consumer report - Trends in Online Shopping
The Internet has transformed many aspects of life, but perhaps none more so than how we shop for goods and services. While it’s still nice to stop by a store to touch and see products, the convenience of online shopping can’t be beat. And for some services, such as booking travel or buying concert tickets, the ability to do so online has made the process much
easier and more efficient. |
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A Global Nielsen Consumer report - April 2010
The rise in global consumer confidence shows the most definitive sign that the world is beginning to recover from the recession, according to the latest edition of the Nielsen Global Consumer Confidence Survey. |
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Markkinatrendit 2010 - tuoreimmat tiedot tuoteryhmien kehityksestä
Markkinatrendit 2010 on käsikirja, josta löytyy päivitettyä tietoa mm. tuoteryhmien kehityksestä, suurimmista tuotemerkeistä ja valmistajista tuoteryhmittäin sekä päivittäistavarakaupan rakenteesta. Raportti on työkalu strategiseen sunnitteluun ja kilpailutilanteen seurantaan. Raportin tiedot perustuvat Nielsenin Kuluttajapaneeliin. Ruotsista, Norjasta ja Tanskasta saatavilla ScanTrack-pohjaiset Markkinatrendit 2010. |
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ShopperTrends 2010 - raportti tulossa keväällä 2010
ShopperTrends-tutkimus kertoo mm., mitkä päivittäistavarakaupan ketjut houkuttelevat kuluttajia parhaiten, miten kuluttajat erottelevat eri ketjut toisistaan ja mikä on heidän mielestään tärkeintä heidän ostokokemukselleen. Tutkimuksessa mitattiin myös Suomen tunnetuimpien päivittäistavarakaupan ketjujen vetovoimaa kuluttajien mielissä. |
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